AIM athleisure is a disruptive lifestyle fashion brand driven by the unstoppable force of the contemporary ‘athleisure’ trend. The vision for the brand is to challenge the traditional. AIM design, create and manufacture exclusive collections of Great British Athleisurewear.

Athleisure... what is it?

"casual clothing designed to be worn both for exercising and in everyday life"

'Athleisure' first entered our fashion vocab a few years ago, when a select few stars made a style statement by wearing their yoga gear to go shopping…on purpose. In SS16, the A-list are still loving their sportswear and with designers and high street stores continually adding more sporty pieces to their collections, it’s a trend that’ll be on our fashion radar for the foreseeable.